Digital Business
Author: Sameera B.
Level: 6
Instructor: Marlaina R.
Photo Credit: Rawpixel / Envato elements
Article ID: 3033 [Technology- Spring 2024]
A digital business is an enterprise that leverages digital technologies or social media and the Internet to conduct its operations, interact with customers, and deliver products or services. In a digital business, technology plays a central role in all aspects of the organization, from internal processes to customer engagement and beyond. This type of business often relies on digital platforms, data analytics, automation, and other technological tools to enhance efficiency, productivity, and innovation. Social media and content marketing are examples of digital businesses.
The key characteristics of a digital business include:
- Online Presence
- Digital products or services
- Data-driven decision making
- Automation
- Agility & Innovation
I decided to start a digital business for various reasons.
- Tech Excitement: Digital businesses use cool and new technologies, making them attractive to people, like me, who love trying out new things.
- Flexible Work: In this digital business, there are flexible hours and the option to work remotely, which is good for me since I seek a good work-life balance.
- Learning Opportunities: This digital business provides opportunities to learn and grow by offering a platform that helped me to enhance my skills and empower my personal and professional development.
- Global Impact: Our digital business operates worldwide, which has offered me the chance to experience diverse cultures and markets and connect with a community of like-minded individuals.
- Entrepreneurial Atmosphere: This digital business often has a start-up vibe, which attracted me since I’m interested in entrepreneurial activities.
- Purposeful Work: Our digital business focuses on tackling real-world challenges, such as assisting individuals in starting their own business using a legitimate and proven system, which has helped me in making my entrepreneurial journey smoother and more successful.
- Good Pay: Our digital business offers a compelling compensation plan with competitive commissions and benefits, making it a lucrative and profitable option for the long term.
- Networking Possibilities: Working in a digital business has provided me with opportunities to connect with professionals and experts through events and collaborations.
At this stage, I like many things about my experience in digital business. Firstly, it is an opportunity to express my creativity because I can come up with new and cool ideas on my business page. Moreover, learning new things in the fast-changing digital world has helped me stay updated and adapt easily to changes. It has also offered me flexibility: a key priority that allows me the freedom to work when and where I choose. Next, starting a digital business has helped me by minimizing initial costs and making things more affordable compared to launching a traditional business. The global reach of this digital business has enabled me to grow my business by connecting with customers online from all around the world. This has helped me build a vibrant community by providing a platform for meaningful engagement and feedback. Also, automation has significantly boosted my productivity by streamlining tasks and processes, saving me valuable time, and enhancing overall efficiency in my daily activities. Lastly, leveraging social media platforms has provided me with growth opportunities, enabling my business to expand rapidly and reach a broader audience.
A few challenges that I have been facing include the following:
- Tech Issues:
I struggle with resolving tech issues due to my lack of know-how. For instance, when faced with software glitches, like an unexpected crash of my photo editing app, I often find it challenging to navigate and fix the issue efficiently.
- Marketing Struggles:
In navigating the digital business platform, I find myself grappling with intense online competition, where standing out becomes a challenge. It is like keeping up with the latest trends on Facebook or Instagram to build your personal brand – just as tricky as adjusting marketing strategies to stay in the game.
- Trust and Growth:
Building trust and credibility can be challenging, but by consistently delivering on promises and communicating openly, I have earned a reputation for reliability by smoothly scaling up my responsibilities in my work. This has helped me grow professionally and gain the trust of others.
- Adaptability:
I’ve faced challenges adapting to new technologies, like when I had to learn a unique online graphic design tool for my digital business. However, staying relevant in this fast-paced digital landscape requires constant learning and flexibility.
In conclusion, digital progress is changing how businesses work. It’s like a makeover, bringing in new ways to be more innovative and efficient. This not only improves how things run now but also opens doors for more growth in the future.